GEO + SEO for B2B
Win in AI & Google Search.
Specialist organic search for B2B challengers in banking, finance, fintech, insurance and insurtech.
Client wins, not vanity metrics.
Three of the brands we've grown organic search performance for in the last two years.
Measured in non-branded organic sessions. Full case studies available on request.
Trusted by leading B2B brands
Your buyers research on Google and inside ChatGPT, Perplexity and AI Overviews, often in the same session.
We build organic strategies that win in both, exclusively for B2B challengers in regulated industries.
One team. Two disciplines.
GEO and SEO, integrated from day one.
Visibility in AI search
Get cited in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Entity clarity, structured content, authority signals.
Performance in Google search
Win the commercial queries that drive demos, account openings and policy quotes. Technical foundations, content, digital PR.
Two models. One delivers.
Most agencies put senior consultants on strategy and pass execution down to juniors. We run the whole engagement at senior level, with AI Skills compounding across the team.
Senior strategy. Junior delivery.
Senior throughout. AI Skills compound.
| Traditional | Consulgency® | |
|---|---|---|
| Who does the work? | Junior team | 100% senior consultants |
| How are you billed? | Day rate | Scoped deliverables |
| Quality consistency | Drifts between tasks | Compounded via AI Skills |
| GEO expertise | Add-on or absent | Built-in from day one |
| Senior availability | Strategy & reviews only | Strategy, execution, review |
Want to know where your biggest GEO and SEO opportunities are?
A senior consultant will review your performance live on a 30-minute call. No deck, no pitch.
Built for B2B buying journeys.
Longer sales cycles. Higher commercial value per click. Buyers who research across forums, AI tools and analyst reports before they visit your site.
We embed in your team and build organic strategies that meet buyers at every touchpoint.
“Reliable, ambitious, growth oriented. They consistently deliver.”
Matt Johnson
Growth Marketing Manager
The senior people on your engagement.
Every Consulgency® engagement is led by a senior SEO consultant with 8–15 years experience. Not juniors with senior oversight, the seniors themselves.
Before you get in touch.
We already have an SEO agency. Why work with you too?
Most of our clients had an SEO agency when they came to us. We tend to come in alongside, focused on GEO (generative engine optimisation) and the senior-level strategy your current agency may not have capacity for. We can also replace, but only if it's the right call for you.
Is GEO a real channel yet, or is it hype?
It's real and measurable. Citations in AI Overviews, ChatGPT, Perplexity and Claude are now traffic sources. For B2B in particular, buyers research extensively inside AI tools before they ever visit a site. Being cited as the expert in your category at that stage shapes the shortlist.
What size of company is this for?
We work best with B2B challengers in regulated industries (banking, finance, fintech, insurance, insurtech) at the stage where organic search is a material growth channel. Typically Series B and beyond, but smaller teams with strong commercial intent also fit. If you're not sure, the call will tell us both.
How long until we see results?
GEO citation wins can land in weeks. SEO ranking changes typically compound over three to six months, with material growth in months six to twelve. We agree North Star Goals up front and report against them monthly so you know exactly what's working and what isn't.
What does this cost?
We scope each engagement against deliverables, not day rates. Typical North Star engagements range from £4,000 to £18,000 per month depending on scope. The discovery audit (a standalone first step) is fixed-fee and can be billed against future work if you continue.
Do you work in-house or remotely?
Either. Our consultants spend time embedded with your team, with regular working sessions, weekly check-ins, and asynchronous output. Most engagements blend onsite kick-offs with remote delivery. We're set up to work the way your team already works.
What happens when you book.
Thirty minutes. No pitch. You leave with a written diagnosis of your biggest GEO and SEO opportunities, even if we never speak again.
You complete a short brief
Five minutes. Your goals, current performance, and the questions you want answered. We use it to come prepared.
Thirty-minute call with a senior consultant
We review your GEO and SEO performance live, identify your biggest opportunities, and answer your questions. No deck, no pitch.
Written summary within 48 hours
Your priorities, ranked. Quick wins, longer plays, and where we'd start if you engaged us. Yours to keep, no obligation.
Ready to win in both Google and AI search?
Book a 30-minute call. We'll review your performance and identify your biggest opportunities.
Book a callA decade leading organic search for regulated B2B brands.
geob2b is the B2B specialism of Blue Array, the UK’s leading organic search agency. The team has spent the last decade with financial services brands across banking, payments, lending, fintech and insurtech. That experience shapes how we approach every engagement, from compliance constraints to long enterprise buying cycles.